Google Analytics Blog: More Enterprise-Class Features Added To Google Analytics

Google Analytics Blog: More Enterprise-Class Features Added To Google Analytics


Still not available to all users but a huge step forward see the video


But we need to track an user and see what is the navigation of the content for example:

city ->New York -> Content visited
region ->California -> Content visited
Network location -> Tv Cabo Portugal-> Content visited
and so one with all the metrics including goal's, % exit's and Bounce Rate.

And with Advance segmentation it's huge step forward

Email Tracking with Google Analytics

Never was so simple to track your email such as Newsletter so i am going to explain you just how easy if you already don´t know, if i make a newsletter your links have to go like these

http://jorge.m.cunha.googlepages.com/newsletter3.html?utm_source=Newsletter&utm_medium=email&utm_content=Newsletter&utm_campaign=Newsletter3

so after the your page link or your link you to add ?utm_source=Newsletter&utm_medium=email&utm_content=Newsletter&utm_campaign=Newsletter3

- Where is green you have to made changes to your

- utm_source=Newsletter (Which action)

- utm_medium=email (Which medium)

- utm_content=Newsletter (What kind of content)

- utm_campaign=Newsletter_561 ( Which campaign)

Then you can see the results in your Google Analytics account

Don´t forget to publish the html file in your site and include the script of Google Analytics to track your page

Now you can do Surveys

Avinash presents in these video a solution to do surveys completely free and you can customize it.
Again Avinash presents simple solution that you can try it a see your customer or visitor answering
to your What and Why question's.

Web Analytics

Although i have an IT profile i like to see what´s going on these area I'm using mainly Google Analytics. I have noticed in Web Analytics that exists many concepts, i will detach some concepts like Converstion Rate( percentage of unique visitors who take a desired action), Bounce rate (% users that enter and get out in less 10 Seconds) if the percentage is high > 80%, your site needs like mine to be rebuild and have the content that attract visitors.

There are other tools to get the job done like webtrends, ClickTracks
To take the juice out of ClickStream"
There Some Questions to make to our software
- Why the visitor came to our web site ?
- Where they are located ? (Region,City,Country)
- what are they searching ? ( Products and Services, or both)
- What time they spend in average ?
- What is my convertion rate for my campaign X,Y,Z

These and other questions must have a response .
Internally we have to adpot our sites to the target market, we must have accurate content.
In the search engine we have to include the Keywords that are meaningfully to our brand and site.
I'm not encouraging no one to go to direct submission software tools for the submission of the web site because that can trap us and not giving the expected results. For these propose we must submit directly to Google, Yahoo, Msn or Live Search because these are that major search engines around, but we can not forget the local search Engines.